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It is crucial for scientists to inform the broader public about their work. Not only does the public fund basic research through their taxes, they also stand to benefit from scientific advances, at least sometimes. When science communication isn't effective, problems can arise, such as politicians claiming that climate change is not due to human activities, or parents refusing to vaccinate their children. 

Plant biotechnology has the potential to improve the sustainability and resiliency of food production, but there is considerable public resistance to its implementation. Professor Kevin Folta (University of Florida) has been at the forefront of efforts to communicate about plant science for many years, and has identified some key tips to help you communicate more effectively. (You may also be interested in Dr. Folta's popular podcast, Talking Biotech).