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Hello Eddy,
After completing my MSc degree I worked for three years at a postharvest company, where I was privileged enough to work in close association with many growers/farmers from around the world. Drawing on these experiences, I can’t agree with your discussion point more! I always found the amount of technical information growers have about their crops/farm staggering.I also believe that ultimately we do our research to help these individuals, and it’s of the utmost importance that we bridge the gap between science and industry if we hope to make a significant impact in the world…the farmers/growers are more than willing to learn from us, but we need to overcome our prejudice and work towards communicating our research more effectively.