Kevin M. Folta is a Professor and the Chairman of the Horticultural Sciences Department at the University of Florida. He has been recognized as an expert in guiding the communications efforts in agricultural technologies, assisting everyone from small farmers to industry giants learn how to connect what they do to a curious and concerned public. His research examines how light signals are sensed in plants and how different parts of the spectrum can change shelf life and high-value fruit and vegetable traits. His group also uses novel genomics approaches to identify genes related to flavor and disease resistance. He recently has been recognized with the prestigious CAST Borlaug Award in Agricultural Communications. BS/MS Northern Illinois University 1989/1992, Ph.D. University of Illinois at Chicago, 1998.